PPC Specialist / Media Buyer (Google Ads ,MetaAds)2
- Developing effective PPC campaign strategies for Google Ads, Facebook Ads, and other platforms based on business goals and target audience.
- Keyword Research and Targeting: Conducting keyword research for Google Ads to find high-converting, relevant keywords, and using Facebook’s targeting options to reach the ideal audience.
- Ad Creation and Optimization: Creating compelling ad copy, graphics, and landing pages that drive conversions. Regularly testing different ad creatives and copy to optimize performance.
- Bid Management: Setting bids and budgets for campaigns and adjusting them based on performance data to maximize ROI.
- A/B Testing: Conducting split tests for ads, landing pages, and targeting strategies to determine the most effective approach.
- Campaign Monitoring and Reporting: Monitoring campaign performance using platforms like Google Ads and Facebook Ads Manager. Creating and delivering performance reports, highlighting key metrics like CTR, conversion rates, and ROI.
- Optimization and Adjustments: Continuously optimizing campaigns by adjusting bids, targeting, keywords, and ad copy based on performance data and trends.
- Remarketing: Setting up and managing remarketing campaigns to re-engage website visitors who didn’t convert the first time.
- Competitor Research: Analyzing competitors’ paid ad strategies to identify opportunities and improve campaign performance.
- Staying Updated: Keeping up with the latest trends, features, and best practices on Google Ads, Facebook Ads.
- Deep understanding of Google Ads, Facebook Ads Manager, and other PPC platforms.
- Familiarity with tools like Google Keyword Planner, SEMrush, Ahrefs, and Facebook Audience Insights.
- Ability to analyze data using Google Analytics, Google Ads reports, and Facebook Analytics.
- Ability to craft compelling ad copy and design eye-catching creatives to drive engagement and conversions.
- Expertise in setting and managing campaign budgets and bids to ensure efficient spend and maximize ROI.
- Understanding of how to optimize landing pages and ads to increase conversion rates.
- Experience running split tests to improve ad performance and drive better results.
- Knowledge of remarketing strategies to re-engage past visitors and increase conversions.
- Ability to identify issues in campaigns and make adjustments to improve performance.
- Strong communication skills for reporting campaign results and collaborating with clients or stakeholders.
- Ability to adjust strategies quickly in response to platform updates, algorithm changes, or market shifts.
Bachelor’s Degree in Marketing, Advertising, Business, or a related field.