Social
Media Manager2
- Developing creative, engaging, and relevant content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Creating a social media content calendar and ensuring timely posting of content.
- Responding to comments, messages, and engaging with followers to build a loyal online community.
- Running paid ad campaigns (e.g., Facebook Ads, Instagram Ads) to increase brand visibility and drive traffic.
- Monitoring the performance of social media content and campaigns using tools like Google Analytics, and providing regular reports on key metrics.
- Ensuring the content aligns with the brand’s voice, values, and overall marketing strategy.
- Keeping up with the latest social media trends, algorithms, and best practices to stay competitive.
- Partnering with influencers and other brands for promotions and collaborations to expand reach.
- Addressing any negative comments or PR issues on social media in a timely and professional manner.
- Ability to generate original and compelling content that resonates with the target audience.
- Strong written and verbal communication skills to engage with followers and create content.
- In-depth knowledge of various social media platforms, their features, and how to optimize content for each.
- Ability to analyze social media data to measure campaign performance and adjust strategies accordingly.
- Ability to juggle multiple tasks and meet deadlines while maintaining the quality of work.
- Quick to adapt to changes in social media trends, platform updates, and emerging technologies.
- Excellent interpersonal skills to engage and assist followers, addressing inquiries or concerns effectively.
- Understanding of brand consistency and how to maintain a cohesive online image across all social platforms.
- Basic knowledge of design tools (e.g., Canva, Adobe Spark) to create visually appealing content.
- Creativity to generate original and compelling content.
- Strong written and verbal communication skills.
- In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Analytical skills to track, measure, and improve campaign performance.
- Time management to handle multiple tasks and meet deadlines
- Adaptability to keep up with changing trends and platform updates.
- Customer service skills to effectively engage with followers and handle inquiries.
- Understanding of brand consistency and how to maintain a cohesive brand image.
- Basic graphic design skills using tools like Canva or Adobe Spark.
- Knowledge of social media advertising tools (e.g., Facebook Ads, Instagram Ads).
- Problem-solving skills for handling crises or negative situations on social media.
- Ability to work with influencers and brands for collaborations.
- Knowledge of social media analytics tools (e.g., Google Analytics, Hootsuite).
Bachelor's Degree in Marketing, Communications, Public Relations, Business, or a related field.