Author: Ali Sarang

In today’s hyper-connected world, customers no longer follow a straight path to purchase. They might discover your brand on Instagram, read reviews on Google, receive an email offer, and finally make a purchase through your website—or even walk into your store. This is where omni-channel

In an age dominated by likes, shares, and algorithm-driven ads, it might be tempting to think traditional advertising has taken a back seat. But the truth is, the most impactful marketing campaigns today aren’t purely digital or traditional—they’re a hybrid of both. When done right,

Great branding starts with great discovery—and that means asking the right questions. If you’re a branding agency trying to understand a client’s current identity and their desired brand perception, here are key questions to uncover the full picture: ? Understanding the Current Brand Identity ?

Behind every memorable campaign is a creative team that’s more than just talented—they’re aligned. In branding and advertising agencies, creating campaigns that consistently reflect a brand’s identity isn’t a stroke of luck; it’s the result of a well-structured, collaborative process. From brainstorming to execution, every