Digital Marketing Manager2
- Developing digital marketing strategies to drive traffic, increase brand awareness, and generate leads or sales.
- Managing online campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
- Implementing SEO strategies to improve website rankings and managing SEM campaigns
- Developing content strategies and overseeing content creation for blogs, social media, emails, websites, etc.
- Managing social media presence and engaging with the audience across platforms.
- Monitoring and analyzing campaign performance using tools like Google Analytics and Facebook Insights.
- Creating and managing email marketing campaigns to optimize open and click-through rates.
- Allocating and managing digital marketing budgets to maximize ROI.
- Collaborating with design, sales, and content teams to ensure cohesive digital marketing efforts.
- Keeping up with the latest digital marketing trends, tools, and technologies.
- Developing strategies for lead generation and optimizing conversion rates.
- Strong knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to improve website rankings and manage paid campaigns.
- Ability to create and manage content strategies, including blogs, social media posts, videos, and email campaigns.
- Proficiency in data analysis and reporting using tools like Google Analytics and Facebook Insights to monitor performance.
- Experience with PPC (Pay-Per-Click) advertising and social media ads on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Expertise in email marketing, including segmentation, automation, and optimizing open and click-through rates.
- Strong project management skills to handle multiple digital marketing projects, prioritize tasks, and meet deadlines.
- Creativity to develop engaging marketing campaigns and content that resonate with the target audience.
- Excellent communication skills (both written and verbal) to convey marketing messages effectively and interact with clients or teams.
- Technical proficiency with marketing tools, CRM systems, and platforms like WordPress, Hootsuite, Mailchimp, etc.
- Ability to manage budgets and allocate marketing resources to ensure maximum ROI (Return on Investment).
- Adaptability to stay current with the latest trends, technologies, and best practices in digital marketing.
- Leadership skills to guide and collaborate with teams, and mentor junior marketers or content creators.
- Master’s degree in Marketing, Business Administration (MBA), or Digital Marketing (preferred for senior roles).
- Bachelor's degree in Marketing, Business Administration(BBA), or a related field.