Email Marketing Specialist2
- Develop and execute email marketing campaigns to promote products or services.
- Create engaging email content, including subject lines, body copy, and calls to action.
- Design and test email templates to ensure they are mobile-friendly and visually appealing.
- Segment email lists based on customer behavior, demographics, or other relevant factors to target specific audiences.
- Monitor and analyze the performance of email campaigns (open rates, click-through rates, conversions) using analytics tools.
- Optimize email campaigns by A/B testing subject lines, content, design, and sending times.
- Maintain and grow the email subscriber list by using lead generation strategies and strategies for list hygiene.
- Ensure compliance with email marketing laws and regulations (e.g., CAN-SPAM, GDPR).
- Work with the marketing team to align email campaigns with overall marketing strategies.
- Maintain a consistent email marketing schedule and coordinate with other departments for campaign launches.
- Track customer behavior and feedback to refine future email marketing strategies.
- Generate reports and present campaign performance data to stakeholders.
- Keep up with email marketing trends and best practices to improve performance.
- Strong knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
- Proficiency in email design and HTML for creating visually appealing emails.
- Analytical skills to interpret email campaign performance data and make data-driven decisions.
- Ability to create engaging and persuasive content that resonates with target audiences.
- Experience with A/B testing to optimize subject lines, content, and send times.
- Understanding of email list segmentation and personalization strategies.
- Knowledge of email marketing laws (e.g., CAN-SPAM, GDPR) and best practices for compliance.
- Strong attention to detail to ensure accuracy in campaign execution.
- Ability to optimize email performance based on metrics like open rates, click-through rates, and conversion rates.
- Excellent time management and organizational skills to handle multiple campaigns at once.
- Creativity to design visually appealing email templates and engaging content.
- Familiarity with CRM software to manage customer data and email lists.
- Project management skills to oversee email campaign timelines and coordinate with other teams.
Bachelor’s degree in Marketing, Communications, Business, or a related field.