SEO
Specialist2
- Conducting thorough keyword research to identify the most relevant and high-performing keywords for websites.
- Optimizing website content, meta tags (title, description), header tags, images, and internal linking structure to improve search engine rankings.
- Ensuring website technical aspects, such as site speed, mobile responsiveness, URL structure, and crawlability, are optimized for search engines.
- Working with content teams to create and optimize high-quality content that aligns with SEO best practices and user intent.
- Developing and executing a link-building strategy to acquire high-quality backlinks that improve domain authority and search rankings.
- Regularly tracking website rankings, organic traffic, and other key SEO metrics using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Analyzing competitor websites and SEO strategies to identify opportunities for improvement and stay ahead in search rankings.
- Performing regular SEO audits to identify issues, implement corrective actions, and ensure ongoing website optimization.
- Managing local SEO strategies, including optimizing Google My Business profiles and local citations to improve local search visibility.
- Keeping up with the latest SEO trends, algorithm changes, and industry best practices to ensure SEO strategies remain effective.
- In-depth knowledge of SEO principles, including on-page SEO, off-page SEO, technical SEO, and local SEO.
- Keyword research expertise using tools like Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest.
- On-page SEO skills, including optimizing content, meta tags, header tags, images, and internal linking.
- Technical SEO knowledge, such as site speed optimization, mobile optimization, URL structure, robots.txt, XML sitemaps, and troubleshooting crawl issues.
- Content optimization skills to create and optimize SEO-friendly content while maintaining readability and user engagement.
- Link-building expertise to develop effective strategies for acquiring quality backlinks.
- Proficiency with analytics tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to track performance, monitor rankings, and identify areas for improvement.
- Competitor analysis skills to evaluate competitors' SEO strategies, identify gaps, and adjust your SEO approach accordingly.
- Problem-solving abilities to troubleshoot and resolve technical SEO issues affecting website performance.
- Experience with CMS platforms like WordPress, Shopify, and others, with the ability to make SEO-friendly adjustments.
- Local SEO knowledge, including optimizing Google My Business listings and acquiring local citations and reviews.
- Adaptability to stay updated with the latest SEO trends, algorithm changes, and best practices.
- Strong communication skills to collaborate with content, design, and marketing teams and explain SEO strategies to stakeholders.
- Attention to detail for tracking and analyzing data to improve SEO performance and resolve issues.
- Project management skills to manage multiple SEO projects and meet deadlines.
Bachelor’s or master degree Degree in Marketing, Communications, Business, or a related field.